How to Brief a Custom Rhinestone Motif Before Sampling.

01 · The Brief Decides the Round Count

A clear brief lands round one close to right.

brief 清楚 · 第一轮样品就接近

A clear brief lands round one close to right. A vague brief turns the same intent into three rounds of back-and-forth. The cost isn’t materials — it’s time. Two extra sample rounds usually mean two weeks lost before a buyer can confirm and place bulk.

brief 清楚 · 第一轮样品就能接近成品。brief 含糊 · 同一个图案要来回打三轮。差的不是钻 · 是时间——多两轮打样 · 通常就是批量订单晚两周。

Custom motif work in the LOCA system runs through Diamond Flower primarily, and through Shoe Patch when the motif is shoe-specific. The brief principles below apply to both.

乐卡体系里 · 定制图案主要走 钻花 · 鞋类专用图案走 鞋花。下面的 brief 原则两者通用。

02 · The Five Things

Five basics pin a motif brief down.

五项基础 · 先把 brief 钉死

1. Size — finished motif dimensions in millimetres or centimetres, not “small / medium / large.”
2. End use — where the motif lands (garment bodice / shoe vamp / bag panel / bridal headpiece). End use decides backing, stone weight, and edge logic.
3. Backing — hot-melt, 513 double-sided sticker, sew-on, or a combination. If unknown, name the receiving material and let the supplier suggest.
4. Stone feel — density (dense / standard / accent), preferred SS range, and whether multi-SS mixing is desired. A photo helps if a word doesn’t.
5. The one non-negotiable detail — the thing in the motif that absolutely cannot drift. Maybe it’s the petal shape, the colour of a specific stone, the symmetry of an edge. Name it explicitly. Everything else is flexible.

1. 尺寸 — 成品图案的毫米或厘米尺寸 · 不是"小 / 中 / 大"
2. 用途 — 这个图案最终落在哪里（服装胸前 / 鞋面 / 箱包面板 / 婚饰头饰）。用途决定背面方式、钻重、边缘逻辑。
3. 背面方式 — 热熔胶、513 双面胶、缝制、或组合。不确定的话 · 给出承接材料 · 让供应商推荐。
4. 钻感 — 密度（密 / 标准 / 点缀）、首选 SS 号数范围、是否需要混 SS。图片有时比文字管用。
5. 那一个绝不能跑偏的细节 — 图案里那个"绝对不能变"的点。可能是某片花瓣的形状、某颗钻的颜色、某条边的对称。明确说出来 · 其他一切都可以灵活。

03 · References That Work · vs · Those That Don’t

A 20-image moodboard isn’t a brief.

20 张情绪图不是 brief

References matter. Volume doesn’t. One line sketch with a single dimension on it tells a sampling team more than two pages of Pinterest pins ever will.

参考图重要 · 数量不重要。一张标了尺寸的线稿 · 打样间能读懂的信息 · 比两页 Pinterest 收藏多得多。

04 · The Colour Question

Don’t leave colour implicit.

钻色不要默认

Colour is the silent assumption that sinks the most motif rounds. A photo reads as “crystal” on screen and ships as “smoky topaz.” The word “gold” covers a dozen actual plating tones. Specify colour in one of three ways:

• A Swarovski colour name (industry standard reference)
• A Pantone code (textile reference)
• A physical sample of the colour shipped to LOCA

“Looks like the photo” is the answer that creates the most revisions.

钻色 · 是 motif 打样里最容易被"默认"掉的一项。屏幕上看像"水钻白" · 寄到样间可能是"烟熏托帕"。一个"金"字 · 实际上对应十几种电镀色。请用下面三种方式之一把色定死：

• 施华洛世奇色名（行业标准参考）
• Pantone 编号（纺织参考）
• 物理色样寄到乐卡

"和照片差不多"是制造最多返工的答案。

05 · Production Specs

Send what you know · ask what you don’t.

有的就发 · 没有的就问

Anything below that’s already decided · put it in the first brief. Anything that isn’t · the supplier will come back and ask. Pre-answering these four pulls the first reply forward by half a day:

• Quantity range — sampling and bulk may have different MOQs. A small motif at 200 pcs reads differently from one at 20,000 pcs.
• Lead time pressure — regular or expedited. Expedited usually means smaller motifs and proven processes.
• Application setup — will the motif be heat-pressed on the customer’s line, or pre-applied by the supplier before shipping?
• Packaging preference — individual sachets, sheets of motifs, or bulk bag.

下面这些 · 决定了的先发出来 · 没决定的就让供应商问。预先答好这四项 · 第一份回复能往前提半天：

• 数量区间 — 打样和量产的 MOQ 可能不同。同一图案 · 200 件和 20,000 件 · 工厂判断的方式不一样。
• 时间压力 — 常规或加急。加急通常意味着小图案 + 成熟工艺。
• 应用设置 — 客户产线现场热压 · 还是供应商发货前预贴。
• 包装方式 — 独立袋装、板装、散装袋。

06 · Pre-Send Checklist

Eight ticks before pressing send.

发送前 · 八项打勾